How we calculate your score

What we check: We scan your website for schema.org markup — machine-readable facts about your organisation, job listings, salary ranges, and employer ratings.

Why it matters: Research shows structured data improves AI citation accuracy by 30–40% (Princeton GEO Study, 2024). It's the single most impactful technical signal for AI visibility. We look for Organization, JobPosting, EmployerAggregateRating, and FAQPage schemas.

What we check: We check your robots.txt to see which AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can access your site, plus sitemap availability.

Why it matters: 87% of ChatGPT citations correlate with Bing indexation. If AI crawlers can't reach your content, everything else becomes irrelevant.

What we check: We look for a careers page and assess whether it has substantive content about roles, culture, and benefits that AI can reference.

Why it matters: Your careers page is the primary employer content AI draws from — but only if it's structured, accessible, and rich enough to cite.

What we check: We measure your presence across employer review platforms and assess public sentiment. Brands on 4+ platforms get significantly more AI citations.

Why it matters: Multi-platform presence is among the strongest predictors of AI citation. AI cross-references multiple sources — the more places you appear, the more likely you are to be mentioned.

What we check: We check whether salary information is visible on your careers or job pages in a machine-readable format (especially JSON-LD JobPosting with baseSalary).

Why it matters: "How much does [company] pay?" is the #1 question candidates ask AI about employers. Published salary data reduces AI hallucination from £18K average error to £3K.

What we check: We assess whether your content uses formats AI prefers to cite: FAQ schema, semantic heading hierarchy (h1→h2→h3), answer-first paragraph structure, structured tables, definition lists, and ARIA/role attributes.

Why it matters: AI models disproportionately cite content in FAQ, comparative, and tabular formats. Answer-first structures increase AI citation by up to 39% (Princeton GEO study). Proper semantic HTML helps AI parse and extract your information accurately.