Blog
Research & insights on AI employer visibility
Data-driven analysis from thousands of employer audits. No fluff, no listicles — just what the numbers say.
What AI tells candidates about your company (and why it's probably wrong)
We asked 6 AI models about 500 UK employers. 78% of salary estimates were wrong. Here's what we found — and what you can do about it.
GEO for employer branding: the complete guide
Generative Engine Optimisation is changing how candidates find employers. This guide covers what GEO is, why it matters for talent acquisition, and how to implement it — even if your team has zero SEO experience.
The AI Employer Brand Score: why every HR leader needs one in 2026
Glassdoor ratings measured human perception. The AI Employer Brand Score measures machine perception — and it's becoming the metric that decides whether candidates ever see your careers page.
800 million people use ChatGPT every week. What are they asking about your company?
The latest data on AI adoption, search displacement, and what it means for employer brands. Including the stat that changes everything: 13.5% of ChatGPT conversations are information-seeking.
AI is hallucinating your salary data — here's proof
We compared what ChatGPT, Google AI, and Perplexity say about salaries at 200 companies vs. actual pay data. The gap is alarming — and it's costing employers candidates.
llms.txt: the file every employer needs in 2026
A practical guide to creating an llms.txt file — the new standard for telling AI models how to represent your company. Step-by-step instructions with templates.
The zero-click candidate: how AI is replacing employer research
60% of Google searches are already zero-click. When AI Overviews appear, only 8% of users click any link. What this means for your careers page, job boards, and recruitment marketing.
Why your Glassdoor profile doesn't matter anymore
ChatGPT cites Wikipedia (7.8%) and Reddit (1.8%) when answering questions about employers. Glassdoor? Not even in the top 10. The data shows a fundamental shift in how candidates research companies.
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