FAQ
Questions about RAG-native employer data
Deep-dive answers on how RAG works, why machine-readable data matters, and how OpenRole injects structured employer data into your website. Click through for full explanations with examples.
Understanding AI Visibility
What is AI visibility and why should employers care?
AI visibility measures whether AI models cite your verified employer data when candidates research you. 800M people use ChatGPT weekly — when they ask about your salaries or benefits, AI searches your website first. If your data isn't machine-readable, AI defaults to third-party review sites and Reddit rumours.
How does this actually change what AI says?
Modern AI uses RAG (Retrieval-Augmented Generation) — it searches the web before answering. Publishing structured data on your own domain maximises the probability AI cites your content. Your domain authority + our machine-readable format = AI finds your facts first.
What do AI models actually say about employers?
We tested ChatGPT, Claude, Perplexity and Gemini on hundreds of UK companies. They get salaries wrong by an average of £18K, miss benefits entirely, and cite 2-3 year old data as current fact. Why? Because companies don't publish machine-readable employer data. See real examples.
Which AI models matter for employer brand?
ChatGPT (800M weekly users), Google AI Overviews, Perplexity, Claude, and Meta AI (1B monthly users in WhatsApp/Instagram). Each cites different sources — only 25% content overlap between platforms.
How OpenRole Works
How does the AI Visibility Score work?
Your score (0-100) measures how well-equipped your digital presence is for AI models to cite your verified employer data. We audit 6 dimensions: structured data readiness, AI crawler access, careers page quality, domain authority, salary transparency, and content format.
Do I need IT involvement?
No. You add a text file (llms.txt) to your domain root and a script tag to your careers page. Both take under 5 minutes, no IT required. Your verified employer facts are published on your OpenRole profile automatically.
Does llms.txt help with AI visibility?
Yes. llms.txt is a structured file at your domain root that provides machine-readable employer data to AI models. Think of it as robots.txt for your reputation. Publishing it on your own domain increases the likelihood AI cites your verified facts. 91% of UK employers don't have one.
What does the OpenRole pixel do?
The pixel is a lightweight JavaScript snippet (~2KB) that serves machine-readable employer data to AI crawlers visiting your careers page. It injects JSON-LD structured data that AI models can parse instantly. Updates propagate without redeploying your site.
How often is Brand Defence updated?
Weekly. RAG-based AI pulls fresh content constantly — what they say about you changes over time. Weekly monitoring tracks which AI models cite your structured data, which still cite third-party sources, and where gaps remain.
Security & Privacy
Is the pixel safe to install? What data does it collect?
Yes. The pixel collects zero personal data, doesn't track users, and doesn't set cookies. It uses SRI hashes, HMAC signing, and runs on SOC 2 certified infrastructure. Your security team can inspect the open-source code.
How does OpenRole handle our company data?
We only process publicly available information — your website, careers page, and what AI models say publicly about your company. All data encrypted at rest and in transit. EU-hosted infrastructure. GDPR compliant.
Pricing & Plans
What's included free vs paid?
The free audit shows what AI says about you right now — word for word — plus a gap summary. Paid plans add the deployment code (llms.txt, snippet, or proxy), weekly Brand Defence reports, competitor benchmarking, and structured data updates.
Which plan is right for my company?
Plans start from £99/mo and scale based on your company size and needs. Control gives you weekly AI monitoring across 4 models, auto-generated AEO content, a hosted company page, and an embeddable snippet for your careers page. Compete adds 5 competitor benchmarks, displacement reports, ATS integration, proof tracking, branded PDF reports, and pay transparency compliance. Command adds unlimited competitors, Smart Pixel analytics, API access, a dedicated account manager, and quarterly strategy calls. All plans include a 7-day free trial.
Still have questions?
Run a free audit to see what ChatGPT, Perplexity, Claude and Gemini say about your company right now — word for word.