🇬🇧 UK AI Visibility Report
Which
🇬🇧 United KingdomWhich has partial AI visibility. Some information is available to AI, but there are gaps that could lead to inaccurate or incomplete answers.
4/6
Checks passed
Top 17%
Of UK employers
+18
vs UK average
Score breakdown
How Which performs across 6 visibility categories
Salary Transparency
8/10Salary information is visible and machine-readable on job listings.
Careers Page
20/20A comprehensive careers page was found with sufficient content for AI.
Structured Data (JSON-LD)
12/20Machine-readable organisation data is present on the website.
Brand Reputation & Presence
0/15No employer review data found online — AI has nothing to reference about your workplace.
AI Crawler Access
14/20AI crawlers are blocked or no robots.txt found — most AI models can't read this site.
Content Format
10/15Content uses structured formats AI prefers — FAQ patterns, semantic headings, and answer-first structure.
How Which compares
Compared against all audited UK employers
Which
This company
UK Average
Across all audited employers
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Which?” — this is what AI models tell them
ChatGPT
Based on available data, Which offers competitive salaries...
Google AI
I found limited employer information about Which...
Perplexity
According to their careers page, Which offers...
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This report is based on publicly available data from which.co.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.
This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Which. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms · Privacy · Report an issue
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